Leveraging Social Media as a Powerful Tool for Your Business

December 28, 2014

Back in the day, social media seemingly appeared on the scene rather quickly and developed a reputation for being “the next big thing” or a passing marketing interest and therefore, an unprofitable one. According to various statistics and studies - this is simply not the case. According to a study by Hubspot, over 92% of marketers claim that social media was the most important factor for their business and 80% agreed that social media drastically increased traffic to their websites.

In short, as a start up business in Dubai, there is a huge potential to have social media increase sales and traffic. The problem is that there is a lack of understanding on how to achieve these results and what social media tools are the most effective.

Let’s look at some of the benefits that entrepreneurs experience after harnessing the power of social media.

Increasing Business Recognition. When setting up a business in Dubai, every opportunity you have to increase your online visibility is a valuable one. Consider alternative social media platforms that are based locally in Dubai as new channels for your company's voice and content. This will also make your business setup in Dubai more accessible, more familiar, and more recognizable for future and existing customers. This has been proven. Prospects become better acquainted with your brand after seeing your presence online.

Creating More Conversion Opportunities. Every post that a business makes on their social media network is an opportunity to convert prospects into customers. Once a business setup in Dubai builds a following, they will have access to future customers, current customers, and past customers - and will have the ability to connect with all of them. Every post, image, or comment that is shared by a small business company is a chance to have someone react. Every reaction includes a potential site visit, and eventually a conversion.

Decreasing Marketing Costs. Many entrepreneurs and company setups in Dubai find that six hours per week is sufficient in maintaining several social media networks and as enough to generate increased traffic. Lending one hour per day to developing content can result in more customers - and it is mostly free of charge. Even the paid advertising on sites such as Facebook or Twitter are relatively cheap. By starting small, business setups in Dubai will never have to worry about going over budget. Once they get a better feel of what to expect, they can increase their budgets and therefore, conversions.