Things you need to know about the Social Media Influencer Permit in the UAE

April 25, 2018

Things you need to know about the Social Media Influencer Permit in the UAE

The National Media Council (NMC) in the UAE recently announced the new rule for all electronic media. This includes Social Media Influencers who are paid to promote brands and businesses. Social Media Influencers will now need to secure a permit from the NMC.

NMC Director General Mansour Ibrahim Al Mansouri explained: “The new regulations are part of the Council’s plan to promote and develop an advanced legislative and regulatory environment for the UAE media sector.” Penalties for failing to do so include fines up to AED 5,000, verbal or official warning, and/or closure of the website or account, the same report reads, according to The National.

Below are some of the most frequently asked questions about the Social Media Influencer Permit (SMI) & License in the UAE:


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