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Having worked in sales with large corporations for several decades, it became clear to me that there was a need for a practical Sales Automation Tool that enabled sales rather than one that simply tracked events.
As already discussed in earlier articles, regularly following up with your clients WINS MORE BUSINESS. With this is mind I’m going to share some tips with you on how to follow up effectively and how to be sure that the follow up is successful. But first, a quick reminder:
Looking after your existing customers means that targets are more easily achieved and profitability is generally higher. In many instances, it seems that companies may be dependent upon a single relationship – the one between the salesperson and the client but retaining business is so much more than just one relationship.