Over the last decade Dubai has established itself as a retail capital offering a variety of shopping malls and luxury brands and a wealth of opportunities for retailers from all over the world. Retailers face an increasingly competitive market.  In particular, ensuring an excellent customer experience is now vital in securing brand loyalty.  

A key way to achieve increased custom and build sales is by delivering exceptional customer service. It is important that retailers incentivise their employees to deliver great customer service and apply careful performance management when this is not the case.

How can retailers effectively use performance management to deliver higher levels of service and motivate employees?  

There are a number of practical methods which retailers can adopt, such as:

Achieving outstanding customer service requires retailers to apply a number of factors, including introducing clear processes and ensuring that senior managers lead by example. An improved customer experience brings the benefit of repeat custom and a boost to sales.  It is therefore essential to implement processes to support performance management. 

Author: Luke Tapp
Job Title: Senior Associate, Pinsent Masons
Area of Specialism: Employment Law (Middle East)

If you are interested in setting up a retail consultancy in Fujairah Creative City Free Zone or opening a retail chain in Dubai, contact the business setup experts at CREATIVE ZONE.